Vietnam: análisis del mercado, requisitos y normativa para exportar alimentos

In 2023, Vietnam experienced a strong resurgence in its tourism sector. This growth was due to successful control of the COVID-19 pandemic and vigorous promotion of both domestic and international tourism. According to the Vietnam National Administration of Tourism (VNAT), Vietnam welcomed 12.6 million foreign visitors in 2023, 3.5 times higher than in 2022 and 70 percent of the number of tourists in 2019 prior to the pandemic. Total retail sales of consumer goods and services grew 9.6 percent in 2023 to $256 billion. Sales of food and foodstuff rose by 13.7 percent.

Despite the positive recovery in retail sales and tourism, Vietnam’s overall economic growth slowed in 2023 due to a 4.4% drop in exports. This had an outsized impact on U.S. exports of wood and cotton to Vietnam, which are used by Vietnam to produce textiles and furniture for export.

However, the long-term prospect for consumer-oriented and seafood products in Vietnam remains positive. Vietnam has a large and growing population (approximately 100 million in 2023), a growing middle class (expected to reach 26 percent of the population by 2026, rising per capita income,  growing tourism sector, and growth in modern retail and e-commerce.

Full document here: https://chilealimentos.com/wp-content/uploads/2024/02/Exporter-Guide_Hanoi_Vietnam_VM2023-0074.pdf

Source: USDA

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