Retail sales of processed fruits and vegetables in Mexico grew by approximately 6 percent in 2024, reaching an estimated $1.8 billion. Shelf-stable beans remain a staple in Mexican households, driving significant sales, while shelf-stable vegetables perform well. Trends show that frozen processed fruits and vegetables are becoming more popular due to their perceived health benefits and freshness, with packaging and marketing focusing on these qualities to attract healthconscious consumers.
Source: USDA
