Japón: Consumidores gastaron más de US$ 420 mil millones en alimentos funcionales o saludables

Japanese consumers have become more health conscious, demanding food products that contain natural ingredients, minimize food additives and sweeteners, and support health, dietary, and functional needs.

As the main suppliers of agricultural goods to Japan, U.S. producers and exporters have ample opportunities to fulfill Japan’s growing demand for food ingredients and healthy food products. Recently, the United States and Japan signed a trade agreement that eliminated most of the tariff advantages previously held by the United States’ major competitors. In addition, Japanese consumers’ food expenditures have remained even though the global COVID-19 pandemic has disrupted consumer spending overall.

Report here

USDA/November 2020

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