Innova Research: Las 10 principales tendencias alimentarias 2024 para alimentos y bebidas

Every year, Innova Market Insights develops the top ten trends for the coming 12 months through extensive consumer research and market analysis. In our article, you can find out which trends will take center stage in 2024 and how they will influence the global food and beverage industry.

Trend #1 – Ingredients: Taking the Spotlight

Our first top food trend  focuses on companies leveraging positive consumer attitudes towards key ingredients by promoting a product’s star element. Global consumer research shows an increasing interest in ingredients. For example, one in three consumers globally say that they always look at ingredients of interest on product packs. When asked about which ingredient is most important to them, protein was chosen most often, by 42% of consumers.

Companies are helping consumers navigate the multitude of product choices with storytelling and visual cues. Many brands now include narrative driven descriptions of ingredients and sourcing on the back of their products, alongside visual cues such as artistic renditions of almond flour or pasture raised eggs, to help drive home their star ingredients.

Trend #2 – Nurturing Nature

In our  second top food trend , consumers say companies have more responsibility for the environment than just sustainability, requiring actions that make a positive difference to nature protection. When asked about what they would like to see companies do to help environmental causes, the number one choice was nature protection.

Companies are taking notice of these consumer demands. Between 2020 and 2023, there has been a 37% increase in growth of food and beverage with a forest protection-related claim, and a 40% increase in products with a water-usage claim.

Companies are also leveraging more sustainable farming practices when producing their products. Agrobiodiversity (crop diversification for planetary health and food security) is on the rise, with companies such as Bayer betting on crop gene editing to “survive and thrive amid climate uncertainty.

Full article: https://rb.gy/wz91kc

Source: Anuga

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