Actualidad nacional e internacional
Oct. 16, 2023![](https://chilealimentos.com/wp-content/uploads/2023/10/jakarta_699px.jpg)
Indonesia: próximas tendencias para el mercado de alimentos retail en el segmento Foodservice
In 2022, the Indonesian hotel, restaurant, and institutional sector’s value totaled $29 billion, up almost 30 percent from 2021. The value of food service sales rebounded in 2022 but did not reach pre-pandemic levels. Full-service restaurants accounted for 82 percent of total foodservice sales, followed by fast food (7 percent), cafés/bars (6 percent) and street stalls (4 percent).
Current trends in Indonesia’s foodservice industry include:
- Fast-food chains. KFC, McDonald’s, and Pizza Hut dominate the fast-food chain sector in Indonesia. In 2022, international fast-food chains opened new outlets in primary and secondary cities to expand their network coverage, including McDonald’s, KFC and Pizza Hut. In 2023, two additional American fast-food chains opened in Indonesia, Popeyes and Long John Silver’s. The re-opening of Popeye’s chicken in Indonesia was a strategic expansion by Restaurant Brands Asia, catering to growing consumer demand for fried chicken. 1
- Healthy restaurant concepts and plant-based food. In recent years, new restaurants that offer healthy restaurant concepts have sprung up in Jakarta and other prominent cities. KFC’s ‘Naughty by Nature’ outlets in Jakarta offer healthier side options to consume with their fried chicken such as salads. Burger King has added a plant-based Whopper to its menu in Indonesia, made with a vegan beef patty supplied by Unilever. Other restaurant chains that offer healthier menu items include Saladstop!, Burgreens, and Green Rebel which has partnered with other stores like Ikea and Starbucks. These restaurants use imported ingredients such as meat, almonds, chickpeas, salmon, seafood, nuts, etc. As Indonesian consumers continue to develop new habits and food preferences, the healthy restaurant concepts with plant-based alternatives will expand in the coming years.
- Digitalization & Cloud Kitchens. Indonesia’s digital foodservice has been growing rapidly, which enabled the continuation of foodservice sales during the COVID-19 pandemic. Currently, “super-apps” such as GoFood and GrabFood dominate the delivery service and online orders, expanding into second-tier cities and partnering with most popular restaurant chains, including international and local brands. With the increasing demand in online food delivery, the concept of cloud kitchens has also emerged, giving restaurants access to prime locations at an efficient cost. Companies such as GoFood, Rebel Foods, Hangry, and GrabFood have already entered the cloud kitchen market in Indonesia, expanding their operations and opening new cloud kitchens in various cities across Indonesia to meet the growing demand for food delivery services. 2 In 2022, GoFood’s ‘Dapur Bersama’ (Cloud Kitchen) presence grew by 170 percent in one year, resulting in a total of 73 locations in 12 major cities across Indonesia. Meanwhile, the number of GoFood merchant partners in Indonesia increased by 45 percent compared to the previous year3 . 1 https://hospitality.economictimes.indiatimes.com/news/restaurants/restaurants-brand-asia-launches-popeyes-in-indonesia/96968433 2 https://www.mordorintelligence.com/industry-reports/indonesia-foodservice-market 3 https://www.gotocompany.com/en/news/press/gofood-records-significant-growth-in-transaction-value-more-than-twice-ofd-industry-averagefocuses-on-loyal-users 4
- Specialty coffee shop chains and cafés. The number of coffee shop chains in Indonesia has been continuously growing since 2018, despite the COVID-19 pandemic. In Indonesia, frequenting such venues is currently a major trend amongst middle- to high-income consumers, especially younger generations. The coffee chain Kopi Kenangan alone has grown to more than 900 outlets in 2022 from 500 in 2021.
- Bakery shops. The growth of premium bakery shops in Indonesia offering a wide variety of artisanal breads, desserts, and pastries is driven by millennials and consumers who are increasingly adopting a westernized culinary lifestyle. In 2021, South Korean bakery giant Paris Baguette opened its first store in Jakarta and opened six more in 20224 . Local premium bakery chains are also expanding. For example, Monsieur Spoon recently expanded outlets outside Bali Island and has become one of the top go-to French-style bakeries in Jakarta and Bali.
Report here: https://bit.ly/46uMQRD
USDA/October 04, 2023
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