In the USDA report on page 4, the social food commerce industry in India is estimated at $7.20 billion in 2024.12 The rise of this industry is primarily due to rapid digitalization and increased number of internet users (approx. 820 million) in India in last decade. Over 250 million online shoppers use social media apps (Facebook, Instagram, YouTube) and Direct to consumer (D2C) apps and websites to make their purchases.

Link: http://chilealimentos.com/wp-content/uploads/2024/07/Exporter-Guide-Annual_New-Delhi_India_IN2024-0027.pdf

Fuente: USDA