EE.UU.-Europa: El 72% de los consumidores tienen más probabilidades de comprar un producto si su envase menciona un beneficio para la salud

Trends of  personalised nutrition market are powering dynamic growth in the worldwide market. It’s estimated to be worth USD 8.2 billion in 2020, it is predicted to double to USD 16.4 billion by 2025 (15% CAGR).

Global ingredient supplier Prinova surveyed over 1500 adult consumers in Europe and the US. Seventy-two per cent said they were more likely to buy a food or beverage product if the packaging mentioned a health benefit. However, this rose to 87 % among those aged 18 to 24, and to 80 % among those aged 25 to 34.

Survey here: https://chilealimentos.com/wp-content/uploads/2024/09/Prinova_Personalised-Nutrition_White-Paper_A4_Sept24_digital.pdf

Source: Prinova

 

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