Actualidad nacional e internacionalNov. 2, 2021
Arándanos: plan estratégico de la Industria de EE.UU para 2021 – 2025
The U.S. Highbush Blueberry Council (USHBC) has announced details around its recently approved 2021-2025 strategic plan, which charts an ambitious course to exponentially grow the volume and value of blueberries domestically and across the globe.
The comprehensive plan explains how USHBC will lead demand-driving programs based on shared resources, research and insights that inspire possibilities and sustain the profitable growth of the blueberry industry – ultimately uniting industry stakeholders to work together toward making blueberries the world’s favorite fruit.
USHBC collects approximately $10 million in assessment dollars from growers and importers of record annually, and the strategic plan addresses how the council will invest that funding to fuel increased blueberry demand and consumption.
The plan includes expanded, measurable programmatic goals and tactics for five strategic pillars: integrated marketing communications, health and nutrition, industry services, global business development, and innovation and technology. The health and nutrition pillar will be driven by USHBC’s newly hired first-ever senior director of nutrition and health research, Leslie Wada, Ph.D., RD.
“Our 2021-2025 strategic plan is the culmination of more input from blueberry industry leaders and strategic partners than ever before, discussed and distilled for over the better part of a year, to create a bold blueprint to boost blueberries worldwide,” said Kasey Cronquist, president of USHBC.
Full plan strategy here: https://chilealimentos.com/wp-content/uploads/2021/11/2021-25-Strategic-Plan-1.pdf
USHBC/October 28, 2021