Vietnam’s food retail market grew four percent in 2023 to reach $55 billion according to Euromonitor International. Although the economic slowdown weakened consumer demand, many retailers are optimistic about the retail market’s future potential. 2024 has been a bustling year for modern trade in Vietnam. Many supermarket chains announced plans for expansion and opened new stores. The Japanese retailer Aeon just opened two supermarkets in Ho Chi Minh city and Hue city in September 2024, and it plans to open four more supermarkets in the North. The South Korean retailer eMart opened two supermarkets in Ho Chi Minh City in 2022 and it plans to open 20 new stores in the next five years.

Full report: http://chilealimentos.com/wp-content/uploads/2024/10/Retail-Foods-Annual_Ho-Chi-Minh-City_Vietnam_VM2024-0032.pdf

Source: USDA