Las tendencias de alimentos y bebidas de la Generación Z y los Millennials

From functional foods and adaptogens to budget-friendly options, Gen Z and Millennials are transforming the culinary landscape with innovation and cultural awareness. By understanding their unique tastes, trends, and attitudes, we can see their influence on the future of the food and drinks industry. These insights enable food and beverage brands to connect with these generations in a trusted, credible way.

Nourishing sleep

Lifesum’s 2024 State of Healthy Eating and Wellbeing report shows that Gen Z and Millennials prioritize sleep and nutrition. With 83% willing to adjust diets for better sleep and 54% making it a top health goal, food brands can capitalize by offering adaptogen-infused products like granola bars or nut mixes.

Transparency about adaptogenic ingredients and their benefits is crucial. Effective strategies include clear communication on packaging and marketing, and collaborations with wellness influencers and sleep experts to enhance credibility.

Full article: https://foodindustryexecutive.com/2024/07/exploring-gen-z-and-millennial-food-and-drink-trends/

Source: foodindustryexecutive

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