NoticiasDic. 6, 2011
Según encuesta, más del 78% de las familias compran algún alimento orgánico
While OTA’s survey summary does not specify the average frequency of organic food purchasing, it does state that four in 10 families indicate they are buying more organic products than they were a year ago. (The full study is being sold on OTA’s site.)
OTA notes that the consumer survey findings are in line with those of its 2011 Organic Industry Survey (surveying companies that produce organic foods), which found that the organic industry grew by 7.7% in 2010, to more than $28.6 billion, versus growth of under 1% for total food sales.
Nearly half (48%) of parents surveyed said that their primary motivator for buying organic is their belief that organic products “are healthier for me and my children.” Other motivators included concern over the effects of pesticides, hormones and antibiotics on children, and the desire to avoid highly processed or artificial ingredients.
Nearly a decade after federal regulations for organic were implemented, 72% of parents report being familiar with the USDA Organic seal — up significantly from 65% in 2009.
However, the study also found that 3 in 10 U.S. families are new entrants to the organic marketplace. This is consistent with prior years’ findings, and indicates a need for “continued outreach and education on the verified benefits offered by organic agriculture and products,” says OTA.