Especial SociosMar. 14, 2018
Polonia: Crecen importaciones de avellanas, pasas y cranberries en conserva, conozca más detalles acá
Sales growth in Poland for tree nuts, seeds, and trail mix achieved five percent in 2017, the strongest year-on-year growth of all sweet and savory snack foods in the market.Much of this growth can be attributed to increasingly health-conscious consumers and a preference for convenience foods which can be consumed “on the go.”Dried fruits and tree nuts are also widely used in traditional baking.U.S. tree nuts maintain the largest share by country of origin in the Polish market, at nearly 25 percent.U.S. almonds and pistachios dominate the Polish market.The most popular dried fruits in Poland are raisins, cranberries, prunes, dates, apricots, figs, apples and pears.Popularity of U.S. dried cranberries and prunes continue to grow due to successful
Sweet and savory snack-food salescontinue to expand in Poland.In this segment, sales of tree nuts, seeds, and trail mixes saw the highest growth in 2017, at five percent.Polish consumers are increasingly choosing these products because they are perceived as healthful and convenient. Dried fruit and tree nuts are also widely used as traditional baking ingredients.
According to industry sources, the most popular tree nuts among Polish consumers in 2016 were almonds (43 percent), pistachios (24 percent), hazelnuts (15 percent), walnuts (10 percent), and macadamia nuts (two percent). All other nuts constituted the remaining six percent.U.S. tree nuts maintain the largest share for nuts in Poland by country of origin, at 25 percent.
Although U.S. almonds, pistachios, and walnuts were significant sellers in their respective categories, U.S. trade data may not adequately convey the importance of the Polish market for these products, as most were transshipped through Germany.Some U.S. tree nuts are largely absent from the Polish market, including hazelnuts (sourced mostly from Italy) and macadamia nuts (mostly from South Africa). Although not tree nuts, peanuts and sunflower seeds are often grouped along with this category.
In Poland, peanuts and sunflower-seed sales are higher in volume and terms than all tree nuts combined. Currently U.S. market share in Poland for these products is limited. In 2016, U.S. peanuts accounted for six percent of market share, while U.S. sunflower seeds maintained less than one percent. The most popular dried fruits include raisins, prunes, cranberries, dates, apricots, figs, apples, and pears.U.S. dried cranberries and prunes continue to gain market share due to their perceived health benefit and exposure through successful Cranberry Marketing Committee and California Prune Board marketing events
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