DeshidratadosJul. 2, 2012
Pistachos/EE.UU: productores se preparan para cosecha récord
US pistachio growers are bracing for a record-sized crop this year, wondering what will happen when that crop reaches 1 billion pounds a few years from now, and bolstering their marketing treasury to make sure those nuts find a home.
The outreach of this marketing has the American Pistachio Growers shouting about the supposed health benefits of pistachio consumption and the USA water polo team choosing the nut as their official snack.
Growers and others who gathered for the association’s fifth annual meeting in Visalia, California, heard a beauty queen promoting the nut in her speech. They also heard reassuring comments on the growing size of crops that were grounded in hard statistics.
“Sometime between 2018 and 2020, there will be a billion pounds produced (in the United States),” said Richard Matoian, APG’s executive director. “I know that may be a scary number to a lot of people, but we know that other industries like almonds, who were also told to be careful of a billion pounds, have not only surpassed that but surpassed 2 billion pounds.
“And we believe we can implement the same types of programs to push pistachio sales so that production of more and more each year is not a scary proposition for the industry.”
The marketing budget was about $440,000 in 2007 as the association “came out of the ashes of the California Pistachio Commission,” a marketing order that was dissolved. For next year, the projected budget is at $10.5 million, more than twice what it was in 2010-2011.
The work is aimed at increasing consumption in line with the increasing production.