Jugos, bebidas, vinos y licoresEne. 29, 2018
Vinos: Las tendencias que se deben tener en cuenta para este año 2018
It’s a new year, which means manufacturers, retailers and consumers alike are on the lookout for the latest trends within the fast-moving consumer goods (FMCG) space. And wine is a category to keep an eye on in the search for growth opportunities.
When it comes to wine, there is plenty of diversity within the category itself—ranging across different varieties, price tiers and packaging. Despite the range of wine preferences among legal-aged Americans (age 21+), three areas within the wine category have continued to grow significantly in recent years with no signs of a slowdown any time soon. This year, alternative packaging, rosé and prosecco should remain top of mind for wine producers and distributors, as well as retailers, as three areas of high growth sub-segments within wine.
SAME WINE, ALTERNATIVE PACKAGING
In an increasingly crowded wine marketplace, wine package design has become a key purchase driver. While we started to see early growth of canned wines back in 2016, it’s clear that glass bottles still own the lion’s share of total wine sales (nearly 73%). However, alternative wine packaging like canned wine, premium boxed wine and Tetra Paks are gaining attention and saw tremendous dollar growth over the last year.
In a recent Nielsen omnibus survey, wine drinkers said they prefer canned and Tetra Pak wine at outdoor events like picnics, festivals and barbeques, while boxed wine is consumed with relaxation and everyday-convenience in mind. Whatever the occasion, wine producers can create stability and continue fostering growth within alternative packaging by driving higher retention with current buyers of alternative packaging.
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