Especial SociosNov. 20, 2017
Guía para exportar alimentos al mercado de Croacia
Croatia is a Member State of the European Union (EU), member of the World Trade Organization (WTO) and a NATO member. These memberships provide a security framework for Croatia’s improving economic and social prospects. Croatia has progressed considerably in creating a market economy and establishing macroeconomic stability.
Croatia’s population is approximately 4.2 million and is slowly decreasing. Elderly and unemployed youth make up two demographic segments with very low purchase power. Nevertheless, Croatia’s total imports of consumer foods have steadily grown over the last few years and approached $2 billion in 2016.
Flourishing tourism along the Dalmatian coast and rebounding consumer demand in urban areas have fueled demand for consumer foods, as evidenced by the growing number of supermarket stores. Tourism, although highly seasonal, is an important economic activity in Croatia.
Trade statistics on U.S. exports of consumer foods to Croatia are severely understated due to transshipment via other EU member states. Demand for medium to high quality consumer foods is expected to rise and Croatia is a potential market for certain U.S. food products, such as seafood, snack foods, pet food, wine, tree nuts, and rice.
Croatians have conservative tastes which are reflected in the local cuisine and in local production methods and marketing. However, the younger generation appreciates trying new food products and beverages. In addition, Croatians say that they prefer organic products as well as locally produced. At the same time, actual buying habits show the main determining factor for purchasing decisions is the lower price regardless of the composition. Croatians oppose GMO products.