Especial SociosEne. 22, 2018
El mercado de los alimentos en China alcanza a US$ 4.920.000.000.000, ventas on-line representan el 15% del total
China remains one of the most dynamic retail markets in the world, and offers great opportunities
for U.S. food exporters. Exporters should be aware of several new trends that are changing China’s
retail landscape. Imported food consumption growth is shifting from China’s major coastal metropolitan areas (e.g., Shanghai; Beijing) to dozens of emerging market cities. China is also
experimenting with new retail models, such as 24 -hour unstaffed convenience stores and expanded mobile payment platforms. E-commerce sales continue to grow, but major e-commerce retailers are competing for shrinking numbers of new consumers.
We caution U.S. exporters not to consider China as a single retail market. Over the past 10 years,the Chinese middle-class has grown larger and more diverse, and China has become a collection of 2 niche markets separated by geography, culture, cuisine, demographics, and commercial trends.
Competition for these markets has become fierce. Shanghai and the surrounding region continues to lead national retail trends, however Beijing and Guangzhou are also important centers of retail
innovation. Chengdu and Shenyang are two key cities leading China’s economic expansion into
international trade and commerce. Residents in these two regions are using their
new found wealth to purchase imported food products.
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