CongeladosMar. 26, 2018
Crece el mercado de los berries congelados en Alemania
The European Union is the main market for the export of frozen berries, with Germany, in turn, as the most important destination, with a 17% share. Meanwhile, France and Belgium account for 7.4 % and 5.6%, respectively.
Although the largest supplier of these products is Serbia, Chile ranks second and has good opportunities to continue gaining ground in the German market, according to a recent report from the ProChile office in Hamburg.
“The main segment in the frozen berry sector is that of repackaging for retailers, where they are sold in various formats: individually or mixed with other fruits,” points out the report. Half of that frozen fruit imported into the EU is repackaged.
Frozen berries are becoming increasingly trendy in Germany. This is due, among other reasons, to them becoming more common as an ingredient for homemade juices and smoothies, especially among women and younger consumers. Also, they are available at a time when there are no fresh berries as an alternative, and this is good for Chile.
They are also used as an ingredient for concentrated juices, dairy products, ice cream and dietary supplements.
Opportunities for Chile
Although Chile gained a lot of ground in Europe with its frozen raspberries and blackberries up until 2010, establishing itself as the second largest supplier, the report warns that it has been losing some ground in recent years, with a 6% drop in the volume of shipments, while other countries, such as Ukraine and Mexico, have been growing.
The opportunity to export organic berries is perceived as a key issue, as the segment is becoming more important and prices are higher. Certifications such as the fair trade one are not as relevant.
“In this country, consumers have an enormous influence on the decision- making of retail chains, since they exercise their rights in a way that is not customary in other countries,” says the ProChile report.
Another aspect that could be promoted better among German consumers is the good sanitary conditions in which Chilean berries are produced, since this is something that importers and distributors normally know, but not the end customers.
The report also suggests that Chilean berry producers should use the media, especially the internet and social media, to show their products to European importers.
Source: El Mercurio
March 21, 2018