Actualidad nacional e internacionalAgo. 24, 2011
Crece consumo de productos con Omega-3
Awareness of omega-3 fatty acids as being among the most important nutrients for physical and mental health has reached critical mass, according to a new report from Packaged Facts, a Rockville, Md.-based division of MarketResearch.com.
“Omega-3: Global Product Trends and Opportunities” says the number of consumers who are seeking out high-omega-3 products has increased dramatically over the past few years. For example, in the U.S. market, 9 percent of grocery shoppers buy high-omega-3 food or beverage products in a typical grocery shopping trip. And the percentage of adults who take fish oil supplements jumped from 8 percent in 2006 to 17 percent in 2011.
In addition, consumers increasingly regard health and beauty care (HBC) products as extensions of the foods they eat. What has emerged, said David Sprinkle, publisher of Packaged Facts, is a new (and sometimes paradoxical) continuum of nutrient-positioned products extending from whole foods and fortified/functional foods to nutritional supplements and personal care products. This continuum also extends to pet foods (which are inherently functional), treats, supplements and grooming products — essentially replicating the range of human products available.
Packaged Facts said it expects global consumer spending on omega-3 food and beverage products (excluding fish), HBC products (including supplements) and pet products to reach $13 billion in 2011. Consumer demand for omega-3 products will continue growing briskly over the 2011-2015 forecast period, and will influence the activities of marketers worldwide across various categories of consumer packaged goods — including the store brand arena, the company said.
Sprinkle told Progressive Grocer’s Store Brands that consumers have a significant omega-3 deficiency. Retailers could use this reality as an opportunity to educate consumers about the fatty acids. First, they could teach customers about the two sources of omega-3 acids: marine and agricultural. Marine sources such as salmon, krill and algae provide docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA). Agricultural sources such as flaxseed, walnuts and soybeans, meanwhile, provide alpha-linolenic acid (ALA). The body partially converts ALA to DHA and EPA, according to nutrition experts.
“This is a source of confusion among many consumers who think of omega-3 in terms of fish and fish oil, but see high-omega-3 products such as breads that have been fortified with ALA sources such as flax,” Sprinkle explained. “The distinction between marine-source and agricultural-source omega-3s is because research points primarily to the benefits of increased consumption of DHA and EPA omega-3s.”
Second, Sprinkle said store brand marketers should note that the commonly recommended intake level of 250 milligrams of DHA and EPA per day could emerge as a minimum requirement, with additional benefits associated with higher-level intakes.
“Store brand products, therefore, can help point consumers not only to the right omega-3s for targeting specific nutritional deficiency and health concerns, but also to the right levels of omega-3 supplementation,” he added.
For more information, visit www.packagedfacts.com/Omega-Global-Product-6385341.