Especial SociosEne. 22, 2018
Conozca las principales cadenas retail para alimentos en Honduras
The retail sector in Honduras is dominated by three supermarket chains:La Colonia, PriceSmart, and Walmart (Paiz/Maxi Despensa). The supermarket retail industry is rapidly expanding with new stores throughout the country. The entry of wholesale clubs has pushed supermarkets to conduct more aggressive advertising and discount promotions of U.S. products. Weekly ads in national newspapers always include U.S. products.
Supermarket sand wholesale clubs account for the largest sales volume of consumer-ready (canned, preserved, processed, frozen, and chilled) food products. Sales of fresh fruits and vegetables continue to increase, as improvements in cold chain technology allow for longer shelf life of perishable items, including sausages, hams, pork cuts, and other deli meat products.
Honduran convenience stores are the only businesses that offer late night services. Most of these stores are located on high-traffic areas in major cities. Convenience stores specialize in fast foods like hotdogs, sandwiches, chicken, and pizza, but also carry high-quality imported snacks, candy, ice cream, soda, beer, deli meats, and fruits. Pricing strategies vary among convenience store chains and location, with prices typically ranging from the same as supermarkets to 10 percent higher.
There are two types of traditional markets in Honduras: the open air markets and the small convenience stores. The open air markets are where growers and intermediaries sell their products directly to consumers.These markets primarily sell local produce, farm fresh goods and processed food products and prices are lower than in the supermarkets. The small convenience stores known as pulperias mostly sell snack and prepared foods at a much higher prices than supermarkets and the open air market.
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