Alimentos ProcesadosOct. 17, 2018
China: comercio de alimentos alcanza US$ 4,98 trillones. El 15% son ventas por internet.
China’s consumer goods retail sales reached a record 4.98 trillion U.S. dollars. Online sales alone accounted for 15 percent of all consumer retail sales. Convenience store purchases grew at the fastest rate compared to other retail layouts, such as hypermarkets and supermarkets.
In the past 10 years, we have seen e-commerce dramatically change how consumer goods are marketed, bought, and sold. In just a few short years, China has moved from a cash-based society to a world leader in utilizing mobile payment platforms. Inspired in part by Amazon.com, Chinese start-ups and established companies are testing new retail models, such as 24-hour unattended convenience stores and all-inclusive mobile payment platforms. E-commerce market leaders are also opening physical retail spaces throughout China, including second- and third-tier cities.
China is a large, diverse, and competitive market for imported food products. We urge readers to understand that while China is one country, it should not be considered one retail market. Over the past 10 years, China’s middle-class has grown larger and more diverse, and China has become a collection of niche markets separated by geography culture, cuisine, demographics, and local commercial trends. Competition for these markets has become fierce. Shanghai and the surrounding region continues to lead national retail trends, however, Beijing and Guangzhou are important centers of retail innovation. Chengdu and Shenyang are two key cities leading China’s economic expansion into international trade and commerce. Residents in Southwestern and Northeastern China are starting to purchase more imported food products, especially U.S. seafood. We urge U.S. exporters to carefully conduct market research, identify market niches, and consider which geographical locations are best suited for their products.
The U.S. Department of Agriculture (USDA) Foreign Agricultural Service (FAS) operates five Agricultural Trade Offices (ATOs) in China. ATO Shanghai covers East China which is home to China’s most dynamic and innovative retail market. Shanghai remains the innovation hub for China’s retail sector, and tends to be the trend setter for China’s other large cities. ATO Beijing covers the greater Beijing region and many of China’s western provinces. The Beijing retail market shares many characteristics with Shanghai, as both regions have growing numbers of consumers who purchase imported food products.
Full Report here