Goji berry, also known as wolfberry, is a small red berry native to Asia. Recently, goji has gained the superfood status. From diabetes to cancer, the berry is known to tackle a wide array of health problems and diseases. It has a sweet and tangy flavour and has been a part of Chinese medicine for over 2000 years. Let’s take a look at the many health benefits of goji berry.
Lowers sugar levels: Lycium barbarum polysaccharides (LBPs) an active component in goji berry is known to lower blood sugar levels. Apart from its hypoglycaemic effects, it has insulin-sensitising activity. By increasing glucose metabolism and insulin secretion and helping pancreatic β-cell growth, goji berry helps to normalise blood sugar in the body. 
Improves immune health: Immune boosting properties of goji berry are well known for centuries. It is a powerhouse of antioxidants which promotes overall well-being and improves immune functions. Its antioxidative functions fight the damage caused by free radicals.
Fights cancer growth: LBPs in goji berries also have tumour fighting properties. They are known to inhibit cancer cell growth and arrest the cell cycle.  These cancer-fighting properties of the goji berry were known to the ancient Chinese medical practitioners who used it for arresting the progression of the disease.
Prevents glaucoma: A study also suggests that goji berries help protect the ganglion cells in the retina of our eyes. This helps in preventing glaucoma, a condition that causes damage to the optic nerves.
Protects liver: Consumption of goji berries can help in boosting liver health. The LPBs present in the berries are known to protect the liver from toxic chemicals that can cause damage in the organs.
Shields skin from UV damage: Drinking goji juice or eating the berries can help in protecting the skin from photodamage caused by the UV radiations of the sun. This is because of the high antioxidant properties of the berry.
Cheng, J., Zhou, Z. W., Sheng, H. P., He, L. J., Fan, X. W., He, Z. X., … & Cao, C. (2015). An evidence-based update on the pharmacological activities and possible molecular targets of Lycium barbarum polysaccharides. Drug design, development and therapy, 9, 33. 2. Reeve, V. E., Allanson, M., Arun, S. J., Domanski, D., & Painter, N. (2010). Mice drinking goji berry juice (Lycium barbarum) are protected from UV radiation-induced skin damage via antioxidant pathways.