Japón: mercado electrónico de alimentos y bebidas alcanza US$ 20 mil millones

The food and beverage sector is an area for continued development, representing an approximately $20 billion market in 2020. Rakuten, Amazon and Yahoo! Japan are the major players in the e-commerce marketplace.

In terms of the business-to-consumer (B-to-C) market segment, the e-Commerce (EC) market is comprised of three sectors: merchandising, service, and digital. These sectors combined totaled $180 billion in 2020. However, due to COVID-19, each sector experienced varying degrees of impact, from halted foreign visitor travel to other service sector disruptions. Within the merchandising sector, food and beverage continues to see growth and opportunities for U.S. exporters. Consumer purchasing preferences have leaned heavily on online transactions, driven largely by the ongoing COVID-19 pandemic and more dining at home.

While the service sector showed year-over-year increases from 2018-2019, attributed to increased foreign visitor travel to Japan and related consumer expenditures, both fell considerably in 2020 due to COVID-19. Examples of consumer expenditures in the service sector that were impacted by the pandemic include travel service, which totaled $35.8 billion in 2019 but fell in 2020 to $14.5 billion, a 60-percent decline. In addition to this, ticket sales service totaled $5.1 billion in 2019 but experienced declines in 2020, totaling $1.8 billion, representing a decrease of 64 percent.

Full report here: https://chilealimentos.com/wp-content/uploads/2022/02/Japan-E-Commerce-Market_Tokyo-ATO_Japan_01-22-2022.pdf

 

USDA/February 8, 2022

 

VOLVER A NOTICIAS