Congelados
Jun. 4, 2024
Frutillas congeladas: Egipto expande su influencia en el mercado europeo
Currently, the European market for frozen strawberries is predominantly influenced by Egyptian suppliers. Despite this, the cultivation and freezing of these berries within Europe persist. The team at EastFruit has conducted an analysis of the most recent market trends to ascertain whether Egypt’s dominance will compel European producers to abandon their strawberry cultivation, or if, on the contrary, European growers might witness a resurgence.
Concurrently, Egyptian suppliers of frozen strawberries were exerting pressure on the market by offering other varieties at significantly lower prices in European ports, ranging from 0.60 EUR/kg to 1.00 EUR/kg.
However, not all chose to engage with the Egyptian berries, despite the potential for substantial raw material cost savings. The inconsistent quality of Egypt’s frozen strawberries was a significant concern.
Poland was instrumental in enhancing the accessibility of Egyptian strawberries within the EU market. Polish traders in fruit and vegetable freezing established partnerships in Egypt or set up subsidiaries, subsequently introducing the Egyptian product with assured quality to the EU market at highly competitive prices, thus creating competition for Polish farmers.
Source: EastFruit
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