Alimentos ProcesadosOct. 13, 2022
China: empresas deben educar a los minoristas sobre la categoría proteínas en base a vegetales
Plant-based brands in China aiming to be listed in mainstream supermarkets and convenience stores are still having to educate retailers about the category, as well as extol the virtues of their own products.
Entry into mainstream retail in China is known to be notoriously competitive and challenging, and the challenge is even more substantial for fledgling novel categories such as plant-based.
“Almost every food-brand wants to be listed at mainstream supermarkets in China, so negotiations tend to be more challenging – and big successful supermarket chains are amongst the most challenging,” Chins plant-based yoghurt brand Jooma’s Managing Director Ran Guo told FoodNavigator-Asia.
Full article here: https://www.foodnavigator-asia.com/Article/2022/10/12/china-plant-based-brands-still-having-to-explain-category-to-major-retailers?utm_source=newsletter_daily&utm_medium=email&utm_campaign=13-Oct-2022&cid=DM1034349&bid=2057001091#
Food Navigator Asia/October 12, 2022VOLVER A NOTICIAS