Alemania: ventas totales de alimentos para retail alcanzaron los US$ 274 billion

The sector is saturated, highly consolidated and competitive. The top five retail groups together account for around 72 percent of the revenues. Small neighborhood retailers continue to face strong competition from modern grocery retailers. Online food sales show some dynamic but it is still a niche market.

While Germans are very price sensitive in general, many wealthy consumers are looking for premium quality products and are willing to pay a higher price.

 

 

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Source: USDA

May, 2019

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